Why sell with Focus Realty?

Focus Realty approaches each and every real estate transaction with a single-minded determination to provide the best possible results for you, our client. We do this by focusing on best practice, communication, marketing and our 4 step sales process.

We focus on best practice

Our service is unique. As locals actively engaged in the community, we understand the Townsville market. We also bring our experience from other areas including capital city markets to bring you best practice in professional sales techniques and procedures.

We focus on communication

We commit to call you after each and every inspection, as well as once a week to simply keep in contact, allowing you to ask any questions and keep informed of the progress of the sale. We also provide a written report on the progress of your sale.

We focus on marketing

Focus Realty is a strong believer that properties sell quicker and for more money when exposed to the maximum number of buyers as possible. So we recommend a marketing plan tailored to your property, usually consisting of signage, advertising on the major property websites such as www.realestate.com.au, mail box drops and print advertising.

It does not seem fair however, that Sellers are paying for the branding of the real estate companies in print advertising, so Focus Realty pays for 10% of all print advertising carried out for your property.

We focus on our 4 steps of selling

We have found that consistent, professional service is what enables sales success. These are our four steps we always take when selling a home:

1. Qualifying

We pride ourselves on qualifying buyers to make certain they are in a position to buy your home, before we arrange an inspection. We find out not only what the buyer would like, but also their primary motivation for buying a property. This means more reliable, efficient inspections and more genuine buyers viewing your property.

2. Negotiation

You will receive offers in the form of a written contract. This is done to ensure you are presented with only genuine offers from genuine buyers.

3. Disclosure

By offering full disclosure during the inspection process, we can overcome any objections early in the sales process. Too often sellers are left without a contract because the agent did not properly disclose relevant information to purchasers. By offering full disclosure throughout the process there should be no surprises after the contract is agreed to.

4. Seeing your sale through to the end

To ensure your sale is as smooth as possible, we attend all post contract inspections such as valuations, building and pest inspections etc. That way we can handle any objections face to face if they arise.

Entrust Focus Realty with your home for innovative services and a professional approach. We offer a free, no-obligation appraisal service. To book a free appraisal or to discuss the sale of your home, please contact us.





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View our current properties for sale on realestate.com.au.


Check out our selling considerations.


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